How to Bolster Your Digital Business for Today's Reality (Virtual)

*This event will be run as a Zoom webinar. An email confirmation will be sent from Eventbrite with connection details.*

Join Alumni Affairs for a comprehensive workshop to support alumni on how to navigate this highly disruptive time amidst the COVID19 outbreak to promote your music and businesses. As everyone shifts how they connect, work and purchase, so does how we promote our offering to stay top-of-mind with our fans. It is important that we not only change how we market and advertise our music and businesses, but how we also support our audience through this very difficult time by meeting their needs. This course is designed for those who already have an estabished digital business and an understanding of digital marketing concepts.

This workshop will inform you on how to align your marketing with the changing media trends, meet your customers' demands, and make a plan for when the market returns to normal. What you do now for your audience in this very trying time will not only help you survive as a business but will be crucial to retaining your fans and customers in the long run.

Participants will learn:

• How to be two steps ahead by studying how other markets navigated this time successfully

• How to apply simple marketing changes to advertise their offering effectively

• Why it is important to make a COVID plan AND exit plan for when things normalize

• How to deliver on their fan's needs now to secure customer loyalty in the future

Anne Marie Chadima, Muza Marketing, LLC, has been in the media advertising field for the past 6 years and contributed to various roles from out of home media buying in Asia Pacific to integrated media strategy here in Los Angeles for the global Xbox account. Anne Marie is passionate about bringing the affordability and strategy of digital marketing to the creatives.